Got sponsorship tails wagging

Client: The Guide Dogs for the Blind Association

For Guide Dogs’ September Sponsor a Puppy campaign, I worked from an existing template to create a suite of static advertising artwork featuring Nutmeg, Rudy and Bruce for use across Facebook, Instagram and Google Performance Max.

Around 29 assets were produced, including single-frame ads and multi-frame carousel formats. Each needed to work within different advertising specifications while keeping the puppies, Guide Dogs branding and campaign messaging front and centre.

I created the artwork with the tricky task of keeping the logos, charity details, wording, photography and curved graphic all within the required safe zone across a range of different formats and crops. Where necessary, I added subtle shadows behind the logos to make sure they remained visible, added shadows to the puppies’ paws so they sat naturally within the artwork and extended the puppy imagery in Photoshop to achieve better crops.

The result was a flexible set of advertising assets designed to support the September launch and encourage sponsorship of the three new puppies.