And that’s where a creative artworker comes in. It’s like a cross between a designer and an artworker.

Traditionally, designers design – think up ideas, mock up roughs, develop these and so on. Some aren’t keen on artworking, though.

And artworkers prepare artwork – lay out designs, draw charts, choose typefaces, devise hierarchies among them, typeset and more. Some aren’t really into designing. Creative artworkers, then, are a hybrid. So you get the best of both.

My projects span one-off reports to annual reports and lots in between – often complex text-heavy jobs where facts and figures must be exact. And these are often needed to meet tight deadlines so I turn work around quickly. I do smaller jobs as well, like adverts, leaflets, web banners and so on.