about

After more than 20 years in the design industry – 12 as a partner at Precise Communication – I set up Word to Print in 2007. I saw a gap in the market for when all you need is development work within your brand.

For the last 18-plus years, I’ve focused on what you might call the craft end of the print production process. That is, making things look good, getting the details right and tackling design problems that crop up because they weren’t thought through at the outset.

That’s not to say the designers didn’t do a thorough job. It’s just that on some projects, mostly larger ones, it’s near impossible to plan upfront for everything. Plus, brands evolve, and as they do they need updating.

That might mean producing this year’s annual report in line with last year’s. Or it might mean producing a new suite of materials that looks like it was thought of when you first launched your brand.

Even if your brand guidelines cover all eventualities right now, something new is bound to come along. Rather than go back to your brand agency for tweaks, why not come to me? By all means, run by them the work I do for you. I’d be more than happy to take in their feedback.

So that’s me.