Client: The Health Foundation

A report exploring how health services can be delivered more effectively from the point of diagnosis through to treatment and follow-up, focusing on four drivers of productivity: workforce, capital, technology and innovation, and transformation.

As one of the first major reports produced using the refreshed Health Foundation branding, I was invited to be involved in the brand refresh and take part in review meetings. I gave feedback on the agency’s proposed designs and, while artworking the full report, further developed the new template — improving accessibility, flexibility and making it future-proof for ongoing use. I also gave feedback and suggestions on the illustrator’s icons and cover graphic, and designed two key figures which needed to work both within the report and as standalone assets for social media.